@RIOTWASHERE - A RIOT CREATION. Coach | Varsity Campaign Film

A RIOT ORIGINAL CREATION IN: Color, Directed, Edited, FX, OOH, Photography, Social, Sound
Our role(s): Directing, Creative Direction, Editing, Post, Color, Music Supervision

September 8, 2016

Coach | Varsity Campaign Film

Today, Coach are launching a limited collection of custom Varsity jackets from their Women’s Fall 2016 collection in parallel with New York Fashion Week. We were tasked with creating a film that showcased the art of customization involved with each of these individual pieces. What’s most cool about this collection is due to the studs, patches and pins, no one jacket is alike. The five jackets we used for the shoot were all created specifically with a celebrity in mind, each showcasing the heritage and personality of the person it was intended for. Our approach here was to take a product that was super fun and make a film that was even more fun! Our creative angle and inspiration was NYC punk but we took that and turned it into a neon electric version of the subject matter through the use of electric graffiti. We also took inspiration from a musical stage, showcasing various colored lighting and including the film stage lights in some shots to hat tip to the lights you might see on the stage if a band was performing. Throw a craftsmanship angle and some stop motion and you have what is hands down our most proud visual creation to date.

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
EXECUTIVE PRODUCER: John Cline
PRODUCER: Jenny Natelson
STYLIST: Linden Elstran
STYLIST ASSISTANT: Sophie Roussel
1ST UNIT ASSISTANT CAMERA: Yessica Montoya
2ND UNIT ASSISTANT CAMERA: Victor Cerejo
GAFFER: Josh Haslup
SWING GRIP: Tom Festo
2ND SWING GRIP: Anthony Asaro
DIT: Fjord McEuen
CRAFTSMAN TALENT: Wilson Calero

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