@RIOTWASHERE - A RIOT CREATION. Coach | Saudi Exclusive Film

A RIOT ORIGINAL CREATION IN: Color, Directed, Edited, OOH, Photography
Our role(s): Directing, Editing, Post & Color

May 13, 2016

Coach | Saudi Exclusive Film

Occasionally Coach have a specific and exclusive product release for an individual territory. This could be in the shape of an exclusive bag or maybe even the way that they market to that specific region.

We were tasked with creating a web only specific film that was to be housed in a vertical banner ad space. This was interesting to film as, for the first time we were shooting for vertical as opposed to trying to make landscape filmed content fit into a vertical space.

The creative look and feel of the film used a lot of light and shadow play against a white background, the result being a beautiful subtle cream color. The light and shadow play being made even more fun through the use of a turntable so there was movement within them as it moved.

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Marshall Coles & Zach Jopling
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
ART DIRECTOR: Michelle Kapp
ART DIRECTOR: Lance Gorton
STYLIST: Jessica Cecere
MARKETING OPERATIONS & PRODUCER: Alanna Hernando
ASSISTANT CAMERA: AJ Strauman
GAFFER: Huttemburg Nasser
SWING: Moe LaRena
PRODUCTION ASSISTANT: Paulina Ortiz
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