@RIOTWASHERE - A RIOT CREATION. Coach | Rivets Campaign Film

A RIOT ORIGINAL CREATION IN: Color, Directed, Edited, OOH, Photography, Social
Our role(s): Directing, Editing, Post, Color, Music Supervision

August 5, 2016

Coach | Rivets Campaign Film

Coach released a collection of limited edition, hand crafted, riveted bags. In celebration of this we were tasked with creating a craftsmanship styled film that showcased the handmade nature of these beautiful bags. Shot over two days, Chris MUG5 Maguire directed, edited and colored this 30 second film that supports the release and availability of the rivet bags. Utilizing very cool music, supervised by MUG5 himself this film shows the repetitive nature in an interesting way of having to hand rivet these amazing bags.

The main 30 second film is streaming above, the 15 second cut is below for your viewing pleasure also:

The art of riveting. #CoachFall2016 #Coach1941

A video posted by Coach (@coach) on

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
DIRECTED BY: Chris MUG5 Maguire
CREATIVE DIRECTOR: Colleen Stokes
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
ASSISTANT EDITING: Nastassja Simone
ASSISTANT CAMERA: Dada Shikako
PROP STYLIST: Johnny Machado
PROP ASSISTANT: Deirdre Dacosta Rossi
PRODUCTION ASSISTANT: Paulina Ortiz
PRODUCTION ASSISTANT: Brendan Day

STUDIO SHOOT:

DIRECTOR OF PHOTOGRAPHY: Graham Willhouby
SENIOR ART DIRECTOR: Sarah Waiser
GAFFER: Kevin Bacon
SWING / GRIP: Ben Potter

WORKSHOP SHOOT:

DIRECTOR OF PHOTOGRAPHY: Zach Jopling
GAFFER: Danny April
SWING / GRIP: Kenneth Kildee
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