@RIOTWASHERE - A RIOT CREATION. COACH | Coach x StepUp

A RIOT ORIGINAL CREATION IN: Color, Design, Directed, Edited, Motion, Photography, Social, Sound
Our role(s): Directing, Editing, Post & Color

January 19, 2017

COACH | Coach x StepUp

Late in 2016 we attended an event happening at the Coach HQ in Hudson Yards where it celebrated and supported young women from under-resourced communities, helping provide them with the tools they need to be empowered and successful women.  We were asked to direct and edit a film supporting this cause for the charity Step Up at an event where they would announce their partnership with Coach.  Our role was to create a film that showcased highlights of the Coach x StepUp partnership announcement event whilst also offering an insight into the Step Up charity and the planned partnership between Coach and StepUp.

Over the course of a day, and surprisingly only with one unit we were able to put together a heart warming film that has talking points from all the major people involved in the collaboration, an overview of the day and a further insight into Step Up and the intention of their Coach collaboration.  Our film is feel good, it’s full of positivity and offers a look into the excellent work that Step Up are doing all over the United States, both in their partnership with Coach and as a charity in their own right.

COACH | Coach x StepUp

CREDITS

CLIENT: Coach
AGENCY: RIOT
PRODUCED BY: Suite Spot
PRODUCER: Theresa Scott
DIRECTED BY: Chris MUG5 Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
EDITING, POST, COLOR & MOTION GFX BY: Chris MUG5 Maguire
ASSISTANT EDITING: Nastassja Simone
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