COACH | Coach x StepUp
Late in 2016 we attended an event happening at the Coach HQ in Hudson Yards where it celebrated and supported young women from under-resourced communities, helping provide them with the tools they need to be empowered and successful women. We were asked to direct and edit a film supporting this cause for the charity Step Up at an event where they would announce their partnership with Coach. Our role was to create a film that showcased highlights of the Coach x StepUp partnership announcement event whilst also offering an insight into the Step Up charity and the planned partnership between Coach and StepUp.
Over the course of a day, and surprisingly only with one unit we were able to put together a heart warming film that has talking points from all the major people involved in the collaboration, an overview of the day and a further insight into Step Up and the intention of their Coach collaboration. Our film is feel good, it’s full of positivity and offers a look into the excellent work that Step Up are doing all over the United States, both in their partnership with Coach and as a charity in their own right.